About us

Happy Robots is a boutique independent record label, based in London, with a love of lo-fi indietronica, synthesizer sounds, electronica and krautrock. We call our music botpop.

The label has released material by Alice HubbleTiny Magnetic Pets, SinosaArthur & Martha, Hologram Teen, Rodney Cromwell, Mood Taeg, Roman AngelosPattern Language as well as seen remixes and appearances from the likes of Jupiter, Hong Kong in the 60s, DJ DownfallCompute, The Leaf LibraryWolfgang Flur, Pye Corner Audio and others.


Our artists have featured in publications such as NME, The Guardian, The Huffington Post, Artrocker, Paste Magazine, Word Magazine, Mojo, Electronic Sound, The Electricity Club, The Quietus, Prog, Shindig and Louder Than War. Happy Robots releases have received radio play all over the globe including multiple spins on RNE3 in Spain and BBC Radio 1 and 6 Music in the UK.  The label is run by Adam Cresswell, formerly founding member of Saloon and after that Arthur and Martha. At present while running the label he records and performs as Rodney Cromwell, time depending.




Happy Robots first appeared in 2000, beginning as a gig and club night in Reading, UK. Run as a shared endeavour by the band Saloon and Amberley Records, with acts such as Herman Dune, kaitO, Kicker, Miss Mend, Billie Mahonie, Essex Green, Lazer Guided, Airport Girl, Karamazov, Curtis Newton and Mahogany playing Happy Robots shows. The high point of the partnership was the three day 'Weekend of Happy Robots'. The festival brought together an eclectic group of artists including Pram, Big Eyes, Electrelane and Saloon themselves, which was described by veteran DJ John Peel as '"better than the real Reading Festival".


When Saloon debunked to London in 2001, the partnership dissolved. The Happy Robots night lived on for another year, with highlights including a second festival, this time featuring acts such as Manitoba (now Caribou) and Dressy Bessy. There was seeming closure to the project in the form of the song 'Happy Robots' on the second Saloon album 'If we meet in the future'. Saloon split in 2003 after releasing three albums and playing countless live shows (including supporting bands such as Stereolab, Of Montreal, Movietone & Quickspace) . They are remembered mostly now for having recorded three John Peel Sessions and for having four songs in John Peel's Festive 50 including the number one in 2002.

In 2008 new life was breathed into the brand, with lead robot Adam (now ex-Saloon) and co-conspirator Alice Hubley re-launching the project as a record label. This iteration led to three releases by their own act Arthur and Martha including the debut album 'Navigation', a critically acclaimed electropop compilation Botpop#1 and a handful of Happy Robots shows in London including appearances by Plastic Operator and Hot Chip conspirator Grovesenor. However, after the release of 'Navigation' the venture again ground to a halt driven by the economic climate and the uncertainty around the direction of the DIY industry in the burgeoning digital age.


But in 2015 Happy Robots returned. The release of Adam's new project Rodney Cromwell and the album 'Age of Anxiety' marked the re-launch of label.


Label / PR

info [at] happyrobots.co.uk



info [at] cargorecords.com

We are a tiny label with limited resources doing our bit for the love of music. As such, we can only give our full attention and TLC to a small number of acts at a time.

We are accepting demos again for releases from mid 2022 or for those interested in our occasional live shows in London. We will listen to everything and will try our hardest to get back to everyone (although that's not always possible.) At the moment we are mostly interested in artists that have an electronic pop twist working in the electronica, krautrock and hauntological spaces, especially bands and artists from groups less represented in the mainstream. If you are an ambient or straight synthwave artist, we are probably not the best label for you. Please send streaming links only with a biography.

We welcome contact from other creatives, not least video makers and designers that would like to work with us. If you would like to book one of our acts for a show or an interview, please also get in touch via the email.