Happy Robots is a boutique independent record label, based in London, that specialises in dreamy electronic robotpop.

The label has released material by Alice Hubble, Tiny Magnetic Pets, Sinosa, Arthur & Martha, Hologram Teen, Rodney Cromwell, Pattern Language as well as compilation tracks and remixes from Jupiter, Hong Kong in the 60s, DJ Downfall, Elika, Compute, The Leaf Library and others.

 

Its artists have featured in publications such as NME, The Guardian, The Huffington Post, Artrocker, Paste Magazine, Word Magazine, Mojo, Electronic Sound Magazine, The Electricity Club and Louder Than War. Happy Robots Records have received radio play all over the globe including multiple spins on RNE3 in Spain and BBC Radio 1 and 6 Music in the UK.    

 

BACKGROUND

Happy Robots first appeared in 2000, beginning as a gig and club night in Reading, UK. Run as a shared endeavour by the band Saloon and Amberley Records, with acts such as Herman Dune, Printed Circuit, Kicker, Miss Mend, The Chemistry Experiment, Essex Green, Lazer Guided, Airport Girl, Karamazov, Curtis Newton and Mahogany playing Happy Robots shows. The high point of the partnership was the three day 'Weekend of Happy Robots'. The festival brought together an eclectic group of artists including Pram, Big Eyes, Electrelane and Saloon themselves, which was described by veteran DJ John Peel as '"better than the real Reading Festival".

 

When Saloon debunked to London in 2001, the partnership dissolved. The Happy Robots night lived on for another year, with highlights including a second festival, this time featuring acts such as Manitoba (now Caribou) and Dressy Bessy. There was seeming closure to the project in the form of the song 'Happy Robots' on the second Saloon album 'If we meet in the future'.

In 2008 new life was breathed into the brand, with lead robot Adam (now ex-Saloon) and co-conspirator Alice Hubley re-launching the project as Happy Robots Records. This iteration led to three releases by their own act Arthur and Martha including the debut album 'Navigation', a critically acclaimed electropop compilation Botpop#1 and a handful of Happy Robots shows in London including appearances by Plastic Operator and Hot Chip conspirator Grovesenor. However, after the release of 'Navigation' the venture again ground to a halt driven by the economic climate and the uncertainty around the direction of the DIY industry in the burgeoning digital age.

 

In 2015 Happy Robots Records returned. The release of Adam's new project Rodney Cromwell and the album 'Age of Anxiety' marked the re-launch of label.

"Music for robots to dance to, distributed by a tiny British label that aims to take optimistic, electronic songs to the masses."

The Guardian

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© Happy Robots Records. Made in Europe